Entrepreneur, growth hacker, and — if you ask the people who actually read what I publish — a storyteller first. I talk to about 50 million people a week across Facebook, Instagram, X, and Threads, and I've spent the last several years turning that into a network of brands people actually stick around for.
I build and run niche communities — the kind that don't feel like brands once you're inside them. My actual job is figuring out what makes a stranger stop scrolling, then building a whole world around that feeling. Across Facebook, Instagram, X, and Threads, that adds up to roughly 50 million people I'm talking to in any given week, spread across 10 brands, pulling in 100M+ monthly visits. None of it works without a story worth telling — the audience part is just what happens when the story's actually good.
Storytelling is the actual job — the brands are just where I practice it. Here's proof I don't take myself too seriously.
Every brand below runs on the same idea — find a community that's underserved online, and give it a home worth checking every day.
I read my own inbox — no assistant screening this one. Tap to copy the email, or just fire away.